Privacy Policy

Last updated: November 6, 2025

1. Information We Collect

Personal Information: When you sign up for Hey, Basil, we collect:

  • Your first name
  • Phone number (required for SMS service)
  • Timezone (auto-detected from your device)

Preferences & Usage Data:

  • Dietary preferences (allergies, diets, dislikes)
  • Cooking preferences (time limits, skill level, equipment)
  • Budget settings
  • Pantry inventory
  • Recipe ratings and feedback
  • SMS conversation history (last 30 days)
  • Menu and grocery list history

2. How We Use Your Information

We use your information to:

  • Generate personalized weekly meal plans
  • Send SMS notifications (meal reminders, weekly planning, alerts)
  • Create grocery lists and Amazon Fresh links
  • Learn your preferences to improve recipe suggestions
  • Track budget compliance and spending
  • Provide cooking guidance and support
  • Improve our service through usage analytics

3. SMS Terms

By providing your phone number and opting in, you consent to receive automated text messages from Hey, Basil.

  • Message Frequency: Varies (typically 1-5 messages per day)
  • Message Types: Weekly planning prompts, daily reminders, grocery lists, recipe swaps, alerts
  • Rates: Message and data rates may apply from your carrier
  • Opt-Out: Reply STOP to unsubscribe at any time
  • Opt-In: Reply START to re-subscribe
  • Help: Reply HELP for assistance

4. Third-Party Services

We use the following third-party services:

  • Supabase: Database and authentication
  • OpenAI: Recipe generation and conversational AI
  • Twilio: SMS message delivery
  • Amazon Fresh: Grocery ordering (you're redirected to Amazon)

Each service has their own privacy policy. We share only the necessary data to provide our service.

5. Data Retention

  • SMS delivery logs: 7 days
  • Conversation history: 30 days
  • Recipe feedback: Indefinite (used for learning)
  • Pantry & preferences: Until you delete your account
  • Menu history: 90 days

6. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your account and all associated data
  • Export your data
  • Opt out of SMS at any time (text STOP)
  • Update your preferences

To exercise these rights, contact us at privacy@heybasil.io

7. Security

We take reasonable measures to protect your information:

  • Phone numbers are encrypted in our database
  • All data transmitted over HTTPS
  • Access to data is limited to necessary personnel
  • Regular security audits and updates

8. Contact Us

Questions about this Privacy Policy?

Email: privacy@heybasil.io
Website: heybasil.io